Our Youth Smoking Prevention department focuses its efforts in three areas, which are guided by ongoing research to understand the latest developments in preventing youth smoking: parent communications, grant programs and youth access prevention.

We create communications and resources for parents that can help them talk to their kids about not using tobacco products.
Learn more about our online Parent Resource Center and
Raising kids who don't smoke brochures and tip sheets.

We provide grants to schools, school districts and youth-serving organizations to support positive youth development and healthy alternatives for kids.
Learn more about the programs we support and our grant guidelines.

Keeping tobacco products out of kids' hands is a critical part of helping to reduce underage tobacco use. That's why Philip Morris USA supports youth access prevention programs like the Coalition for Responsible Tobacco Retailing's
We Card program, and why we educate and provide incentives to retailers and wholesalers to help them responsibly merchandise and sell tobacco products.
Learn more about
We Card, our Retailer Leaders programs, Underage Tobacco Sales Prevention Policy, social access prevention signage and more.