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Philip Morris USA introduced into test market Marlboro Snus, a tobacco product that is neither cigarettes nor dip or chew. Marlboro Snus pouches were designed especially for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
- Spit-free smokeless tobacco pouch product
- Utilizes flavor strip technology
- Features Slidepak™ packaging
- 12 snus pouches in each Slidepak™
- At retail in the Dallas/Fort Worth test market area in August 2007 and in the Indianapolis test market area in March 2008
- Intended to be merchandised in the cigarette category, behind the counter
- Four product offerings: Rich, Mild, Mint and Spice
Marlboro Snus is a smokeless tobacco pouch product designed especially for adult smokers in the U.S.
Snus pouches are not cigarettes or spitting tobacco like dip or chew. Our snus pouches utilize a flavor strip and spit-free dried tobacco.
Marlboro Snus comes in four varieties – Rich, Mild, Mint and Spice.
We introduced this product into test market in the Dallas/Fort Worth and Indianapolis areas to understand adult smoker acceptance.
We introduced this product because we believe there is a market for spit-free tobacco pouch products for those adult smokers interested in a smokeless tobacco alternative to cigarettes. We believe that Marlboro’s brand equity may help to encourage trial of this product by adult smokers.
Our research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes. Traditional smokeless tobacco products like dip or chew, satisfy some adult smokers. However, many adult smokers dislike spitting, the appearance of the product, its texture and taste, and its packaging.
