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Philip Morris USA to Introduce New Marlboro Moist Smokeless Tobacco Product into Test Market
Marlboro Moist Smokeless Tobacco Available in October
RICHMOND, VA (August 21, 2007) -
Philip Morris USA today announced the introduction of Marlboro Moist Smokeless Tobacco into test market. Marlboro Moist Smokeless Tobacco will be offered in Original and Wintergreen flavors and will be available in Long Cut and Fine Cut varieties.
"Marlboro Moist Smokeless Tobacco represents premium quality and flavor and will be introduced at an attractive price for the adult moist smokeless tobacco consumer," said Michael E. Szymanczyk, chairman and CEO, Philip Morris USA. "This new offering builds on the premium tobacco experience that Marlboro represents."
Marlboro Moist Smokeless Tobacco will be introduced into test in the Atlanta, Ga. market to evaluate consumer acceptance of the product. While retailers ultimately determine the price of the product at retail, Philip Morris USA anticipates a retail price around $3.00 a can, midway between the highest-priced products and the lowest-priced products in the Atlanta market.
"Smokeless tobacco is the largest tobacco category behind cigarettes and has been growing for a number of years," said Szymanczyk. "Introducing Marlboro Moist Smokeless Tobacco is a natural fit for our growth strategy."
Philip Morris USA's growth strategy is to add tobacco or tobacco-related products that are adjacent to its existing business, cigarettes.
For more information about Marlboro Moist Smokeless Tobacco please see our Fact Sheet.
