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• The Pittsburgh Courier reports that PM USA is the first tobacco firm to advertise in the African American press, including Ebony magazine.
• A Forbes magazine questionnaire results in PM USA receiving the highest rating in labor relations among tobacco manufacturers.

• The National Urban League honors PM USA for its progressive labor relations.
• PM USA sponsors radio’s first African American soap opera on the National Negro Network.
• PM USA participates in the National and Urban League’s Commerce and Industry Exhibition.
• PM USA publishes a hotel and restaurant guide for African Americans traveling through the South so that they can find places to stay and eat. 

• White Citizens Council in the South calls for a boycott of PM USA product.  Sales are cut in half, but PM USA stands firm on its equal employment and civil rights policies.
• PM USA makes its first education grant to the United Negro College Fund. 

• PM USA develops relationships with the National Council of Negro Women and Opportunities Industrialization Centers of America.